Times OOH has bagged the advertising rights for Mumbai Metro for a period of 15 years. A subsidiary of the BCCL group, Times OOH will have the rights to branding inside stations, station pillars, train wraps, inside train, sponsorship opportunities and the digital network installed by Times Innovative Media (TIML).
Mumbai Metro One has already awarded the letter of contract to the group.
Times OOH has a presence in all kinds of OOH media segments such as airports, gantries, billboards, unipoles and others. It has won contracts for Yamuna Expressway, Delhi Airport, Chhatrapati Shivaji International Airport, Delhi Metro, DND Flyway, Hyderabad BQS, Bangalore BQS and others.
Reliance-owned Mumbai Metro One will launch its first phase of 11.4 km line from Versova-Andheri to Ghatkopar in January, 2014.