Out of home agency Global Advertisers has acquired the largest outdoor site in Mumbai at Bandra. The company claims that it is the largest in the country; the renewable contract of five years was obtained at an undisclosed amount.
Speaking about the win, Sanjeev Gupta, MD, Global Advertisers, says, "This is the largest outdoor site in Mumbai and in India. With the addition of this new site, whose quality is far ahead of any competitor, will help us in influencing big brands of automobile, real-estate, fashion and entertainment."
The agency has a wide range of hoardings for brands which taps different customer segments including emerging areas such as Sion (17 Sites), Thane (16), Andheri (27) and Kandivali (9).
Bandra largely caters to high profile families, youngsters and corporates, thus making it highly popular amongst the advertisers.
Mumbai-based Global Advertisers was founded in 1996 and offers services across different formats of BTL and OOH.