afaqs!

Global Advertisers wins the largest outdoor site in India

By Devesh Gupta , afaqs!, New Delhi | In OOH News | January 17, 2014
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The site measures 80 ft by 125 ft and is located at Bandra.

Out of home agency Global Advertisers has acquired the largest outdoor site in Mumbai at Bandra. The company claims that it is the largest in the country; the renewable contract of five years was obtained at an undisclosed amount.

Sanjeev Gupta

Located at Bandra in Mumbai, the site measures 80 ft by 125 ft and is visible from a distance of 3 km. According to the agency, the site is good for innovations, has high density of eyeballs, offers uncluttered view and has good illumination, making it extremely suitable for night view. Some top brands such as STAR TV, Sony TV, real estate companies, banks and others have already started inquiring for it.

Speaking about the win, Sanjeev Gupta, MD, Global Advertisers, says, "This is the largest outdoor site in Mumbai and in India. With the addition of this new site, whose quality is far ahead of any competitor, will help us in influencing big brands of automobile, real-estate, fashion and entertainment."

The agency has a wide range of hoardings for brands which taps different customer segments including emerging areas such as Sion (17 Sites), Thane (16), Andheri (27) and Kandivali (9).

Bandra largely caters to high profile families, youngsters and corporates, thus making it highly popular amongst the advertisers.

Mumbai-based Global Advertisers was founded in 1996 and offers services across different formats of BTL and OOH.

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