Eenadu's cricket tournament a hit in AP

By Devesh Gupta , afaqs!, New Delhi | In Advertising | February 21, 2014
Andhra Pradesh-based Telugu daily Eenadu recently concluded the 7th edition of its cricket tournament.

Andhra Pradesh's largest circulated Telugu daily Eenadu recently concluded the 7th edition of the cricket tournament that saw participation from more than 1,500 teams from different parts of the state.

Print Coverage for the tournament

Titled Eenadu Champion Cricket Cup, the tournament had 1,573 teams from 21 districts of the state. The participants included students from 1st and 2nd Year intermediate, medical, engineering, professional and degree colleges.

The activation began on December 30, 2013 and ended on February 20.

The main objective of the tournament was to bring out the best talent among the junior and senior level college students. The Telugu daily has been organising this tournament since 2006 and the participation has been increasing steadily. From 300 teams in 2006, the number grew to 802 in 2007; 1,265 in 2008; 1,492 in 2010; 1,496 in 2011; 1,226 in 2012; and 1,573 in 2013.

The tournament also got entry into the Limca Book of Records for organizing the 'largest state cricket tournament' in 2010.

Speaking on the benefits, A J Christopher, national head, marketing, Eenadu, says, "The prime agenda for conducting this tournament is to create a platform for the student's community to showcase their maximum talent. It is a gateway for young cricketers to enter into a state /national level."

The tournament was widely promoted through print advertisements in the daily, Eenadu, and on television and outdoor media. Also, regular coverage was given to the tournament in the paper.

Eenadu is the largest circulated Telugu daily in Andhra Pradesh. It was founded in 1974 by Ramoji Rao and was launched from Visakhapatnam.

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