afaqs!

BBH India wins HUL's Magnum ice-cream business

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | March 03, 2014
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The agency will be in charge of creating India-specific communication/activation platforms for Magnum based on its global communication mix for Magnum's foray into the country.

Magnum

Subhash Kamath

Sapan Sharma

Hindustan Unilever's ice-cream brand Magnum has awarded its creative duties to BBH India, following a multi agency pitch.

The premium ice-cream brand is available in more than 35 countries across the globe and is making its foray into India.

BBH India will be in charge of creating India-specific communication/activation platforms for Magnum based on its global communication mix. This includes extensive work on engagement platforms that includes social media and retail touch points.

Sapan Sharma, general manager, ice-cream, HUL, says, "We are excited to have BBH working on one of our most important launches this year. They are a young and energetic team with some great creative work to showcase and I expect them to create similar magic on Magnum."

Subhash Kamath, CEO and managing partner, BBH India, says, "It was one of the more exciting pitches to win. Magnum is an awesome ice-cream, one of the best I've tasted. We're really looking forward to help promote it and make it a success in India."

On the pitch, Russell Barrett, CCO and managing partner, BBH, adds, "Pitching for and winning a world famous brand like Magnum is a tremendous upper for all of us. Magnum is a modern brand looking to engage with audiences and that is something we are very keen to do more of as a creative company. And then it's the world's best ice-cream, so product sampling is obviously a must that we will approach with tremendous dedication."

BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 70 people; it manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, DSP BlackRock, Romedy Now, Movies Now and World Gold Council, amongst many others.

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