Sarang Panchal has been appointed CEO of MRSS India.
Panchal, who was chief mentor of the company, has also taken a significant equity stake in MRSS India.
Before taking up the role at MRSS India, he was managing director, Asia Pacific of the custom research business of The Nielsen Company.
Talking about his new role, Panchal says, "We are working aggressively to make MRSS India into India's premier digital research agency. Besides doing conventional research, we aim to leverage technology to the fullest to help our clients secure the best possible understanding of consumers and markets."
"We have an amazing slew of products that will allow our clients to comprehensively fathom the voice of the market and get results in a brisk manner and I am really excited that we finally have products and services that can unlock sales potential by engaging with consumers," he adds.
Panchal brings in two decades of experience in market research in companies like P&G, Dun & Bradstreet and Nielsen. The other key positions that he has held are MRSI Managing Committee - Member, FICCI Brand Protection Committee - Member and Marker Research Society, London - Associate Member.
Panchal has worked extensively on new product research, media and advertising research and customer satisfaction/loyalty research. He has been very closely associated with media measurement research currencies in the print and television space. Further, besides teaching in premier educational institutions, he has presented several papers in forums including the MRSI seminars and FICCI/CII conferences.
For the record, MajesticMRSS is one of Asia's largest full service, independent market research institutes and works with the innovation teams of research agencies and high end clients in pharmaceuticals, healthcare, FMCG/CPG, automotive, ICT (information, communications and technology), hospitality, retail, and media sectors across the 18 countries in the West Asia and APAC region. MRSS India services the firm's Indian clients' market research requirements in India and abroad.