Digital Quotient has appointed Bhaskar Singh as sales head for its audience marketing platform. Singh will head the nationwide sales strategy and revenue generation for Digital Quotient with a focus on business development, establishing contacts and creating growth opportunities.
He also handled online sales for leading regional news media group Malayala Manorama, and has also worked with Infomedia India.
Santosh Kumar, head, digital marketing, Digital Quotient, says, "Our audience marketing platform is a key division that helps our clients to reach the right target audience by mapping intent, behaviour and relevance and providing effective insights in digital media buying. Bhaskar Singh brings sound knowledge and experience of selling digital solutions to clients, which will add more value to our vision and growth."
Singh says, "I am looking forward to this great opportunity of working with Digital Quotient. The energy and passion of the team here is infectious and I confident that together we will be able to deliver the best solutions to clients nationwide."
The move is in line with Digital Quotient's aggressive move into the arena of data analytics and audience marketing to provide holistic solutions to its wide customer base.
Digital Quotient brings opportunities for brands and businesses to engage customers via various digital media or their combinations. It has a team of over 70 people across key locations in India and focuses on bringing innovative solutions in social, mobile and video marketing.