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Times Internet launches India chapters of Remodelista and Readwrite

By afaqs! news bureau , afaqs!, New Delhi | In Digital | June 13, 2014
Times Internet will roll out and grow Remodelista and ReadWrite locally in India and will also have exclusive rights to the two brands and their content in India.

Times Internet (TIL) has partnered with Say Media, a leading digital publishing company, to launch the India chapters of two of their digital magazines Remodelista, one of the most loved home design websites and ReadWrite, one of the most widely read and respected global tech news sites.

A screenshot of Remodelista

A screenshot of Readwrite

Under the partnership, TIL will roll out and grow Remodelista and ReadWrite in India. TIL will also have exclusive rights to the two brands and their content in India. The Indian version of Remodelista would marry their coverage of global home design trends with the excellence and tradition of Indian interior designing. For ReadWrite India, coverage will include the latest from local tech circles, which will augment the global tech news stories and present extensive reading for the users.

This strategic partnership between Say Media and TIL will fall under the Times Local Partners (TLP) Group initiative. Both Remodelista and ReadWrite join the growing TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker, Techradar, Business Insider and IGN.

TLP is a recently launched initiative to partner with global digital companies to launch, build and grow meaningfully in India. Puneet Singhvi, business head, TLP, says, "We are looking forward to expanding the horizons for Remodelista and ReadWrite.com in India. The Indian art of interior designing combined with the global design trends laid out by Remodelista India would make for an exciting read for the audience. The India version of ReadWrite will further augment the fledgling TLP Tech network and deliver the latest from Indian and global tech news and analysis for its audience. The websites will complement our leadership in design and technology content offerings giving new avenues to our users as well as advertisers."

Josh Groves, publisher, Say Media, said, "We are delighted to find a proven partner in The Times of India Group to extend the global reach of ReadWrite.com and Remodelista.com into the Indian market. Technology news and home design inspiration are of great interest to Indian readers, and our partnership with Times Internet Partners enables Say Media to deliver our award-winning content directly to this market. We look forward to working with The Times of India Group for years to come."

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