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Dentsu Aegis Network forms Digital Council

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 01, 2014
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The Council aims to create world-class digital work in India.

Dentsu Aegis Network, which comprises three leading digital agencies - Isobar, Webchutney and iProspectCommunicate2 - has formed Digital Council with the CEOs of all three companies. The gentlemen in question are Vivek Bhargava, MD - iProspectCommunicate2, Shamsuddin Jasani, MD - Isobar India and Sidharth Rao, CEO and co-founder, Webchutney.

Ashish Bhasin

The Council is formed with an aim to 'create world-class digital work' in India. Three wise heads give the agency an edge while pitching for a new client since they can draw upon each other's expertise.

Dentsu Aegis Network emerged as the fastest growing agency group in the digital arena in India, with 500 digital professionals - nearly 40 per cent of the total staff strength - spread across five cities. The Council will also try and educate the other employees about digital media.

Commenting on the formation of the Dentsu Aegis Network Digital Council, Ashish Bhasin, chairman and CEO, South Asia, Dentsu Aegis Network, says, "With Vivek, Shamsuddin and Sidharth coming together on the Dentsu Aegis Network Digital Council, we have the country's best digital leadership, with a proven track record, driving our digital vision. Dentsu Aegis Network has always been a leader in the digital space globally and now we have replicated the same success in India."

iProspect is a leader in search and performance. In India, iProspect acquired Communicate2 to form iProspectCommunicate2. Isobar is a full-service digital agency in India and part of the global Isobar Network. Webchutney is the most prominent and successful digital agency in India.

"What's also unique is that we are probably the only group in India that can provide our clients with the entire gamut of digital services, of a global standard, under one roof. The Dentsu Aegis Network Digital Council will ensure that world-class collective knowledge, quality standards and leading tools and technologies are introduced in this market," adds Bhasin.

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