Publicis Groupe-owned digital agency, Indigo Consulting has appointed Harshad Hardikar as chief operating officer (COO). In the newly created position, Hardikar will work closely with managing director, Vikas Tandon to help strengthen and grow the agency's business nationally and internationally, and help clients get more from their digital marketing.
Hardikar comes with over 17 years of experience in the industry. He is credited with launching India's first coalition loyalty programme, iMint (now Payback). In his previous role as senior VP, Ecommerce & CRM at OgilvyOne India, he led the agency's ecommerce and CRM practice nationally, managing clients' needs end to end. Prior to this, he worked for Rediff.com, heading the company's online sales division, Rediffshopping.
Commenting on the latest appointment, Tandon says, "From a service bouquet point of view, after establishing our mobile and social practices, we are now investing in ecommerce and CRM capabilities. Harshad's blend of expertise in our focus areas, and experience in driving revenues and P&L is exactly what we need to fuel and drive our journey in the next gear."
Speaking of his new role at Indigo Consulting, Hardikar states, "What really attracted me in this opportunity is the vision Vikas has, to grow this company further. I am sure with my experience of managing 360-degree digital work; I will be able to contribute to a greater success for this company."
In addition to this appointment, the agency has also roped in Rimjhim Ray in the capacity of AVP, Strategy & Client Services and Hanisha Vaswani, who joins as business head of the agency's Delhi office. Ray joins Indigo Consulting from Tata Consultancy Services, where she headed the company's social media strategy department. In her new role as AVP, Strategy & Client Services, she will be responsible for steering the digital initiatives of key accounts, while also helping to expand the agency's portfolio.
At her previous stint at Edelman, Vaswani was responsible for devising brand building, content, and engagement strategies for clients such as HP, GM, GE, Shell, Juniper Networks, and the first Indian Grand Prix. At Indigo Consulting, she will be responsible for bringing in new business as well as managing the existing accounts of the agency's Delhi office.
Indigo Consulting's services include online marketing, website design and development, search engine optimization and social media marketing. Its client list includes Godrej Nature's Basket, ICICI Bank, Asian Paints, Axis Bank, HDFC Bank, Liberty Videocon General Insurance, Max Life Insurance and Kalpataru.