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BBH, McCann bag Gold at Appies 2014

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | August 19, 2014
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There were 18 Indian entries in shortlist for this year's edition.

BBH India and McCann Worldgroup India bagged two Golds each at the recently concluded Appies 2014, the annual marketing festival organised by the Institute of Advertising, Singapore. The two-day festival was hosted on 14 and 15 August 2014. There were 18 Indian entries in shortlist for Appies 2014.

The Appiest

McCann won the Gold for "Adding Fizz to the Indian Family Mealtime" campaign for Coca-Cola and "Kick-starting India's Morning" for Nescafe Classic. BBH bagged the Gold for Marico's Parachute Advansed Ayurvedic's "Sharing Success" and Nihau Shanti Amla's "Change with Pride".

In the 'Food and Beverages' category, the silver was awarded to McCann for its campaign Saffola Masala Oats - The Smarter Way to Stay Fit for Marico. Meanwhile, MTV Rock the Vote campaign created by Viacom18 also bagged a silver in the 'Pro bono / Government / Cultural' category. BBDO Singapore's Golds includes one for work on HP for the Indian market, titled 'Help your child shine'.

In total, 10 Golds and five Silvers were awarded in this year's edition of the awards. Jitender Dabas, EVP and head of planning, McCann Worldgroup, India was also one of the best five presenters this year.

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