Huffington Post, the US-based online news aggregator, has tied-up with The Times of India Group to launch its Indian edition later this year. The English-language website will combine The Huffington Post's news and blogging platform with the local expertise and reach of The Times of India Group. It is targeting India's rapidly expanding Internet user base, which is expected to reach 370 million by 2015.
"We are excited to combine HuffPost's world-class product with our local reach with consumers and advertisers to tailor-make a great new destination for Indian consumers," comments Gajwani. "As the world's largest democracy, and with a middle class of more than 250 million people, India is a critical destination for any global media company," notes Huffington Post Media Group CEO Jimmy Maymann. "And with Indian household consumption predicted to continue to grow nearly 20 per cent per year, this partnership gives us an ideal entry into what is expected to become the world's fifth-largest consumer market within the next ten years," he adds
The Huffington Post and The Times of India Group will establish an editorial team based in New Delhi. The Huffington Post has 86 million monthly global unique visitors (desktop only, comScore, June 2014). A part of AOL Inc, it has editions in the UK, Canada, France, Spain, Italy, Japan, Maghreb, Germany, Brazil and South Korea.
Times Local Partners (TLP) is a business unit - developed in 2013 - that partners with emerging global digital businesses to build local partnerships, having partnered with brands like Business Insider, Gizmodo, Lifehacker, IGN, AskMen, and more.First Published : August 22, 2014