BC WebWise wins Digital AOR for Racold Thermo

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 26, 2014
This is third Pune-based account win for BC WebWise after Gera Builders and Mother's Recipe brand.

BC Web Wise has added Pune-based Racold Thermo, a water heater manufacturer and seller, to its kitty. The multi-agency pitch took place in May this year.

BC WebWise


Racold will also be the third Pune-based client signed up in 2014 by BC Web Wise. Earlier this year, the agency was taken on board by the very highly reputed Gera Builders, as well as the much-loved Mother's Recipe brand, both headquartered in Pune.

Prashant Dhar, head, marketing, Racold Thermo, says, "We have a firm belief that with the elaborate expertise of BC Web Wise in this field, the agency will add substantial value in engaging Racold effectively with the ever growing online TG."

In January this year, BC Web Wise launched the 'Steam a Doodle' app for Racold Thermo. This mobile engagement tool, available on both iOS and Android platforms (Download it now> for iOS , for Android), brought alive the fun aspect of doodling on a steamy glass during or after a hot shower.

Commenting on the win, Chaaya Baradhwaaj, founder, BC Web Wise says, "It is heartening to see newer brands and categories that have been very conservative in marketing otherwise, today realizing the potential of digital and eager to tap new media opportunities."

Racold Thermo is a fully owned subsidiary of Ariston Thermo Group - Italy, one of the leading players worldwide, in manufacturing and marketing of water and space heating products and their components.

BC Web Wise is a full service digital agency and is amongst the top 10 digital agencies in India. It is has a vast and reputed client portfolio such as Hero MotoCorp, Hindustan Unilever, Pidilite Industries, ITC, Kokuyo Camlin, Godrej Consumer Products, Emami, IDFC, Zee Learning and Emami.

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