Rameet Arora moves from McDonald's to Zomato

By Satrajit Sen , afaqs!, New Delhi | In Digital | September 03, 2014
Arora quit McDonald's in July 2014. He replaces Alok Jain, who had quit Zomato a month back.

Rameet Arora, erstwhile senior director, Corporate Communication, Menu Management, McDonald's India, has joined Zomato as chief marketing officer. Arora quit McDonald's in July 2014. He replaces Alok Jain, who had quit Zomato a month back and is now working to launch his own venture called Yumist, which is a food-on-demand online platform.

Rameet Arora

With this move, Arora shifts from Mumbai to Delhi where Zomato is headquartered. Prior to joining McDonald's in 2010, Arora was a part of the founding team of Hindi GEC Colors. At Colors, Arora dealt with branding, consumer pull, new launches of shows and sustained affinity of the channel. Arora began his career in advertising in 1996 at Arms Communications. He stayed there for a year and a half before moving to Rediff for almost a year. Thereafter, he did a short stint at McCann-Erickson.

In 2000, he joined Leo Burnett as senior account supervisor. Arora was with Leo Burnett for more than eight years. During that span, he worked as director, corporate initiatives and spearheaded the recruitment and reputation drive. Arora handled brands such as McDonald's, Hitachi, UTI, Future Group, Asia Pacific Breweries, Heinz and Complan during his tenure in the advertising world.

Pankaj Chaddah, co-founder and COO, Zomato says, "It's great to have Rameet on board. He comes with a lot of relevant experience, and we look forward to scaling our marketing efforts in potential markets as well as driving quicker growth in our existing ones."

"It's great to be a part of such a fast-growing team. Number one on the agenda is to make Zomato a global synonym for food", says Arora. Arora Rameet grew up in Delhi, and is a graduate in Economics from St. Stephen's College. He went on to complete his MBA from NMIMS, Mumbai.

Zomato has so far raised $53.5 million in funding, the most recent one being $37 million from Sequoia Capital and existing investor Info Edge, which runs a slew of consumer portals, including Zomato had recently acquired New Zealand-based Menu Mania, the company behind the restaurant discovery and reviews site, for an undisclosed amount.

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