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Quikr appoints Vineet Sehgal as Chief Marketing Officer

By afaqs! news bureau , afaqs!, New Delhi | In Digital | September 23, 2014
Sehgal, who moves from Nokia, will be responsible for Quikr's marketing strategy, brand building, performance marketing and partnerships.

Quikr, the online classifieds company, has announced the appointment of Vineet Sehgal as its chief marketing officer. Sehgal will be responsible for marketing strategy and plans across all areas including brand building, performance marketing, partnership and alliances at Quikr.

Pranay Chulet

Sehgal brings to the company more than 18 years of experience in marketing and business strategy across diverse industries such as telecom, FMCG, banking and management consulting. Prior to joining Quikr, Sehgal headed Nokia's programs and planning portfolio.

He led large-scale launches of some of the most used mobile devices in India. He also founded the Nokia Money start up team and drove its growth from conception to market. Sehgal began his career in consumer marketing with Nestle.

Commenting on the appointment, Pranay Chulet, founder and CEO, Quikr, says, "Quikr is made in India and for India and Vineet has built his career, scaling consumer businesses in the country, so there was natural chemistry here. Vineet knows the Indian consumer and he knows the Indian consumer on mobile. His arrival was particularly well timed with our own plans, as the fun is just beginning."

Says Sehgal, "Quikr has always been one of the most exciting internet brands and I look forward to further building it as the Indian internet becomes more and more synonymous with mobile internet." Sehgal is a Bachelor of Technology (BTech) in Chemical Engineering from IIT, Delhi and is a graduate from IIM Calcutta.

In September 2014, Quikr had raised Rs 365 crore in the latest round of funding. New investor Tiger Global Management, a global investment firm, led the investment with participation from its current investors. The company, which has so far received funding of around Rs 1,300 crore since its inception in 2008, will use the money towards "product development and further expansion of its mobile business'.

Quikr records 30 million users a month across 940 cities in India. These consumers come to Quikr to sell, buy, rent or find products and services in a variety of categories including mobile phones, household goods, cars, real estate, jobs, services and education.

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