afaqs!

It's all new B4U Music

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | September 26, 2014
The Hindi music channel has conceptualised a new logo and introduced a line-up of new shows, with a twist.

B4U Music, a Bollywood music channel, has undergone a revamp and has conceptualised a new logo. It has also introduced a line-up of new shows, with a twist.

According to the channel, it has recently entered the premium viewership bracket by extending its arm with DD Direct and TATA Sky.

B4U Music

Kalyan Sundaram

Through its fresh branding concept, host of new shows and an attractive logo, the channel believes it has defined its key components in the right direction. The vision, 'Play ahead' is the inspiration behind the new logo, which is synonymous with music and youth. Correspondingly, the 'play' symbol is universally recognised and associated with music.

The new logo, which went on air yesterday, has been created by the in-house creative team of the channel. Kalyan Sundaram, editorial head, B4U Network says, "We have also come out with a set of promos which will be promoted on the channel and our social media platforms reaching out to maximum music lovers."

Some of the shows B4U music has introduced are - 'Insider' (a weekly show which brings to the audience an insider's perspective on the controversies brewing in tinsel town), 'In the Pink' (showcase fashion updates of Bollywood celebrities), 'Caught Being Healthy' (stars talking about their diet preferences and work-out routines). The other shows include Co Star, Star vs Star, I'm a Star, Cover Story, YOU - Have It, Flaunt It, Celeb Fix.

Interestingly, the channel is getting Naanism on the show. In this, a female called 'Crazy naani' will put forth her view on Bollywood, politics, relationships and society. Naanism is a collection of Crazy Naani's wordly wise sayings, which are laced with sharp humour and intelligent wit. The channel is actively promoting the change on its Social Media pages. It has around 110,448 fans on Facebook.

For the record, launched in 1999, B4U (it includes B4U Movies and B4U Music too) claims to have a presence in over 100 countries, and a potential audience reach of over 200 million viewers.

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