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GEC Watch: Colors, the only gainer in week 40

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | October 10, 2014
The channel hopped to the No.2 position last week, after the launch of Bigg Boss - Season 8. It has held on to this spot this week, with marginal gain.

Sasural Simar Ka

Taarak Mehta Ka Ooltah Chashma

Yeh Hai Mohabbatein

Colors, the Viacom18 Hindi GEC, gained marginally in week 40 of TAM, to hold on to the second spot in the Hindi GEC hierarchy. The channel grossed 433419 GVTs in the week, compared to 430913 GVTs in the previous week. Two of its fiction shows made it to the top shows list.

Star Plus continued to lead the genre with 549108 GVTs, as per TAM data (HSM, 4+, C&S). The channel had clocked 593187 GVTs in the week 39 of TAM. Four of its shows featured in the top shows chart.

Zee TV, at No.3, settled at 401002 GVTs (last week 427091) in the week ended October 4. Three of its shows made it to the top shows list. Next is Star India's second Hindi GEC, Life OK, which registered 299054 GVTs, down from 306656 GVTs in the previous week.

Multi Screen Media's Sab TV and Sony Entertainment Television concluded the week with 253925 GVTs (last week 261520 GVTs) and 234031 GVTs (last week 247478), respectively. Sab's top rated fiction made it to the most watched shows list.

Star Utsav ended the week with 92512 GVTs (last week 98175), Zee Anmol with 80549 GVTs (last week 80465), Sony Pal with 22904 GVTs (last week 25851), Zindagi with 20405 GVTs (last week 25711) and Sahara One with 10311 GVTs (last week 11270).

A look at the shows...

Diya Aur Baati Hum lead the chart with 7780 TVTs, followed by Zee TV's Jodha Akbar that ended the week with 7217 TVTs. The third and fourth spots went to Star Plus' Saathiya Saath Nibhana that rated an average of 7722 TVTs and Zee TV's Kumkum Bhagya that clocked 6546 TVTs.

At No.5 is Star Plus' Yeh Hai Mohabbatein that recorded 6454 TVTs as Zee TV's Jamai Raja clocked 5977 TVTs. Colors' Sasural Simar Ka stood next with 5874 TVTs. The eighth spot is occupied by Star Plus' Yeh Rishta Kya Kehlata Hai, which settled with 5867 TVTs. At No. 9 is Colors' recently launched show, Udaan, which fetched a viewership of 5121 TVTs in the week. Sab's Taarak Mehta Ka Ooltah Chashmah was at No.10 with 5108 TVTs.

For the record, the figures mentioned are TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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