Dulux Paints, a brand owned by AkzoNobel, has rolled out an app with an augmented reality feature that allows one to picture the walls even before painting them. The app gives an instant and realistic impression of how any room will look, in the colours of one's choice. It is available in Apple stores and Google Play stores.
Sharing his insights on AkzoNobel's decorative business in India, Rajiv Rajgopal, director, decorative paints, AkzoNobel India, states, "The Dulux Visualiser is our latest offering to the Indian consumer to facilitate the ease of choosing colours that go with his family's personality. Even before its formal release today, we have seen over 100,000 downloads and a positive rating in app stores."
Farhan Akhtar, film personality and brand ambassador, Dulux, notes, "Backed by a rich heritage and international standards of quality, Dulux has emerged as a leading player in styling décor. Its products give both an aesthetic and functional edge, taking product performance to a whole new level. I am privileged to be associated with Dulux. Its legacy and lineage are unmistakably distinct."
Present in India for 60 years, AkzoNobel manufactures and markets a wide range of coatings covering decorative paints, protective coatings and specialty chemicals. The portfolio includes brands such as Dulux, Sikkens, International and Interpon.