Dulux's Sneak Preview App

By afaqs! news bureau , afaqs!, New Delhi | In Digital | October 30, 2014
The Dulux Visualiser app with its augmented-reality feature gives an instant and realistic impression of how any room will look after painting.

Dulux Paints, a brand owned by AkzoNobel, has rolled out an app with an augmented reality feature that allows one to picture the walls even before painting them. The app gives an instant and realistic impression of how any room will look, in the colours of one's choice. It is available in Apple stores and Google Play stores.

Screen grab of Dulux Visualiser app

(Left to Right): Rajiv Rajgopal, Farhan Akhtar and Jeremy Rowe at the launch of Dulux Visualizer

Speaking at the launch, Jeremy Rowe, managing director, decorative paints, South East & South Asia, AkzoNobel says, "The demand for decorative paints in India has increased with the global trend of urbanisation, the country's impetus on strengthening infrastructure and development of emerging cities. India is a high growth market for AkzoNobel and we have made significant investments in strengthening our capabilities in the country."

Sharing his insights on AkzoNobel's decorative business in India, Rajiv Rajgopal, director, decorative paints, AkzoNobel India, states, "The Dulux Visualiser is our latest offering to the Indian consumer to facilitate the ease of choosing colours that go with his family's personality. Even before its formal release today, we have seen over 100,000 downloads and a positive rating in app stores."

Farhan Akhtar, film personality and brand ambassador, Dulux, notes, "Backed by a rich heritage and international standards of quality, Dulux has emerged as a leading player in styling décor. Its products give both an aesthetic and functional edge, taking product performance to a whole new level. I am privileged to be associated with Dulux. Its legacy and lineage are unmistakably distinct."

Present in India for 60 years, AkzoNobel manufactures and markets a wide range of coatings covering decorative paints, protective coatings and specialty chemicals. The portfolio includes brands such as Dulux, Sikkens, International and Interpon.

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