Last updated : November 04, 2014
Havas Media Group India has won the integrated media business of the OCM brand in India in a multi-agency pitch. The account includes traditional and digital media duties.
The OCM repertoire of products has been expanded to include ready-to-wear this winter and women's wool based executive wear. "Havas Media share the same drive to create a differentiated space for OCM and stand out in a cluttered market," says Anita Nayyar, CEO, Havas Media Group India and South Asia.
"The year has been great for us with a series of integrated wins. We look forward to working with the OCM team," adds Mohit Joshi, managing director, Havas Media India. The agency recently won the integrated media mandate of Assetz Property Group, Borosil, World Kabaddi League and Yepme.com, while it retained MTS India and won the digital duties of Xolo Mobile and Businessworld magazine.First Published : November 04, 2014