Havas Media wins OCM India's media duties

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | November 04, 2014
The account was awarded following a multi-agency pitch.

Havas Media Group India has won the integrated media business of the OCM brand in India in a multi-agency pitch. The account includes traditional and digital media duties.

Debashis Paul

Speaking on the appointment, Debashis Paul, head of marketing, OCM India says, "OCM has to communicate to new generation customers across the country and build traction in the offline and online space. We were looking for a media agency team that would be passionate about the fashion space and keen to build a strong brand. The Havas Media team understood our needs."

The OCM repertoire of products has been expanded to include ready-to-wear this winter and women's wool based executive wear. "Havas Media share the same drive to create a differentiated space for OCM and stand out in a cluttered market," says Anita Nayyar, CEO, Havas Media Group India and South Asia.

"The year has been great for us with a series of integrated wins. We look forward to working with the OCM team," adds Mohit Joshi, managing director, Havas Media India. The agency recently won the integrated media mandate of Assetz Property Group, Borosil, World Kabaddi League and, while it retained MTS India and won the digital duties of Xolo Mobile and Businessworld magazine.

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