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GroupM's Manu Prasad is Urban Ladder's Director, Brand Marketing

By afaqs! news bureau , afaqs!, New Delhi | In Digital | November 05, 2014
UrbanLadder has been aggressive with its hiring efforts and is attracting the best of talent across various functions and levels.

UrbanLadder.com, an online furniture company has appointed Manu Prasad as director of brand marketing, with effect from November 3 2014. Prasad will report to Rajiv Srivatsa, COO and co-founder, Urban Ladder and will be a part of the senior executive team.

Manu Prasad

In 2013, GroupM hired Prasad as social media head for South. Based in Bengaluru, Prasad reported to Karthik Nagarajan, national head for social media. Prior to GroupM, Prasad was the head of social media with online retailer Myntra.com. Prasad comes with almost a decade of experience in traditional and digital brand management, having worked on consumer (WorldSpace) and media brands (MidDay, Times Group) and handled all aspects of brand communication (strategy, media planning, advertising, digital marketing).

In the recent past, he headed the social media function for Myntra. During his two-year stint, Prasad had worked on a social strategy built around business outcomes connected to brands, customer connect, products and acquisitions. This involved building brand credibility on various social platforms through specific content strategies, launching a fashion blog, evolving a process for quick resolution of customer issues on social channels, social integration at a product level and achieving revenues from social platforms.

"Manu comes with a lot of valuable experience across marketing platforms and we are happy to have him on-board at Urban Ladder. We are confident that he will help us take the brand to greater heights and achieve our long term vision of making Urban Ladder the most preferred furniture brand in India" says Srivatsa.

UrbanLadder has been aggressive with its hiring efforts and is attracting the best of talent across various functions and levels. The company plans to triple its headcount in the next one year. The company, in June 2013, had raised $20 million in its Series B round of funding led by Steadview Capital, with participation from existing investors, including SAIF Partners and Kalaari Capital.

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