Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has promoted Abhishek Razdan as executive vice president and national business head. Razdan was, untill recently, the senior vice president and Mumbai business head of the agency.
Razdan joined Jack in the Box Worldwide as head of business management in July 2012 and was promoted in 2013 to business head for Jack in the Box Mumbai.
Armed with a Masters in Communications Management from Symbiosis, Pune, Abhishek Razdan has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury's, to name a few.
Razdan was a crucial part of big account wins including Pond's Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Razdan also championed the development of the Louis Philippe relationship, growing it into one of the agency's most strategically robust, creatively exciting and award-yielding and financially rewarding clients.
"Over the past 24 months, we have evolved into perhaps India's most strategically rooted agency in the digital space. The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact. Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn't an "if" but a "when". We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals", says Roopak Saluja, founder and CEO, The 120 Media Collective.
Abhishek Razdan says, "I am very excited to take on the new role. The strategy has been to be true Business Partners to our clients by giving them solutions that make tangible differences to their businesses. We have never limited ourselves to just solving communication problems or doing the expected. With a multi-skilled and a highly motivated team behind me, I am pretty confident that our leadership position in Content and Digital Communications will get further cemented in times to come."
Founded in 2006, Jack in the Box Worldwide has Unilever as one of its biggest clients, managing the digital marketing and social media for Pond's Men, Vaseline and BeBEAUTIFUL.in, Unilever's content publishing play, and Louis Philippe, Louis Philippe's TheLabel.in, Epic TV, Pan Vilas, 7UP, XOLO, Godfrey Phillips, among others, Jack In The Box continues to attract leading brands, with several new account wins to be announced shortly.