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GEC Watch: Epic Channel Picks Up

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | December 05, 2014
The ranking order of top Hindi GECs remained unaltered.

Epic Channel, the latest entrant in the Hindi GEC space, witnessed improvement in TAM rating in week 48. The channel grossed 2926 GVTs in its second week, as compared to 1240 GVTs in its debut week (ratings of four days).

Epic

Diya Aur Baati Hum

Comedy Nights with Kapil

Star Plus, the flagship channel from Star India stable, continues to lead the genre with 625440 GVTs, down from previous week's 630817 GVTs. Four of its shows appeared in the top shows' list.

Colors held on to the second spot, despite losing viewership. The Viacom18 channel garnered 466969 GVTs in the week ended November 29. The channel in the week 47 had clocked 481802 GVTs. The channel managed to push its comedy non-fiction to the 10 most watched shows' list.

At No. 3 is Zee Network's flagship channel, Zee TV that added numbers marginally to conclude the week with 434988 GVTs, as opposed to 433251 GVTs last week. Four of its shows featured in the top chart.

Next in the line-up are Life OK and Sab TV, the second rung Hindi GECs from Star India and Multi Screen Media stable. The channels grossed 324376 GVTs (last week 325953) and 298804 GVTs (last week 275600), respectively. Sab TV's Taarak Mehta...continued to be one of the top 10 most watched shows in the genre.

Sony Entertainment Television is next with 230238 GVTs, up from last week's 206513 GVTs.

Zee Anmol ended the week with 103109 GVTs (last week 84398), Star Utsav with 65315 GVTs (last week 68923), Big Magic with 61809 GVTs (last week 68667), Rishtey with 55975 GVTs (last week 39192), Sony Pal with 32914 GVTs (last week 30457), Zindagi with 31344 GVTs (last week 30125) and Sahara One with 9476 GVTs (last week 10030).

A look at the shows:

Star Plus' Diya Aur Baati Hum, Yeh Hai Mohabbatein are the two most watched shows in the genre with average ratings of 12858 TVTs and 9925 TVTs, respectively.

Taarak Mehta Ka Ooltah Chashmah

Zee TV's Kumkum Bhagya is next with 8326 TVTs. It is followed by Sab TV's Taarak Mehta Ka Ooltah Chashma that ended the week with 8255 TVTs.

The next two shows in the hierarchy are from Star Plus's stable - Saathiya Saath Nibhana (8170 TVTs) and Yeh Rishta Kya Kehlata Hai (7632 TVTs).

The next three are Zee TV's Jodha Akbar (7422 TVTs), Jamai Raja (6889 TVTs) and Qubool Hai (6722 TVTs).

The tenth spot is occupied by Comedy Nights with Kapil from Colors' stable. The show averaged 6602 TVTs in the week 48 of TAM.

For the record, TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme (or 'part of day'). It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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