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Radio Mirchi: Bringing Kannada close to Bengaluru

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | December 10, 2014
Radio Mirchi Kannada has launched a pun intended campaign to bring people in Bengaluru fall in love with the Kannada language.

Radio Mirchi Kannada has unveiled a brand new campaign called #KoolKannada with an idea to spread the love for Kannada language.

Radio Mirchi Kannada campaign

Radio Mirchi Kannada campaign

The campaign brings out all the cool elements that Kannada stands for and RJ Smitha, a popular RJ of the station is face of the campaign. She is known for her commendable and cool usage of Kannada with her quirky taglines and modern day lingo.

Commenting on the initiative, Rashmi Sharma, station head, Radio Mirchi, says, "We pride ourselves as a station which uses Kannada as the primary language. Our aim is to bring out elements that make Kannada the cool language that it is as well as spread the message of love towards Kannada."

Smitha, RJ, Radio Mirchi Kannada, says, "It has been great fun being the face of the campaign. Being quirky and bringing in elements of coolness in my show is something that I love doing. Hope the listeners enjoy the show as much as I enjoy speaking #KoolKannada."

The campaign is promoted on outdoor and social media platforms across the Bengaluru city. The campaign has quirky punchlines on the hoardings attracting the passerby's attention.

The idea is to bring more Bengalureans to the RJ Smitha's Kool Kannada trivia, fun facts and usage of fun Kannada lingo in her morning drive time show 'Hi Bengaluru' which is aired from Monday to Saturday 7:00 AM to 11:00 AM only on Radio Mirchi 98.3 FM.

Radio Mirchi is a subsidiary of Entertainment Network India Limited (ENIL), a subsidiary of Times Infotainment Media Limited (TIML) belonging to the Times of India Group.

The channel is available in more than 30 cities such as Delhi, Mumbai, Kolkata, Bhopal, Nagpur, Nasik, Patna and others.

Launched in 2001, Radio Mirchi claims to have the highest listenership across the country some of the properties of Radio Mirchi are Purani Jeans Film Festival and the Mirchi Music Awards.

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