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GEC watch: Star Plus, Colors gain big in week 49
The ranking order of top Hindi GECs remained unchanged.
Star Plus, the leading Hindi general entertainment channel, is the biggest gainer in week 49 of TAM. As per TAM data (HSM, C&S, 4+), provided by a subscriber, the Star India channel added 16661 GVTs in the week to conclude the week with 642101 GVTs.
At No. 3 is Zee TV that lost viewership numbers in the week. The Zee Network channel grossed 418920 GVTs, as opposed to 434988 GVTs in the previous week.
Star India and Multi Screen Media's second rung Hindi GECs - Life OK and Sab TV clocked 296175 GVTs (last week 324376 GVTs) and 281028 GVTs (last week 298804), respectively.
MSM's flagship channel, Sony Entertainment Television is next with 226307 GVTs, as compared to 230238 GVTs in the last week.
Zee Anmol ended the week with 86110 GVTs (last week 103109), Star Utsav with 62550 GVTs (last week 65315), Big Magic with 60843 GVTs (last week 61809) and Rishtey with 58138 GVTs (last week 55975).
The rest of the channels in the ranking order - Sony Pal clocked 32834 GVTs (last week 32914) and Zindagi registered 30630 GVTs (last week 31344), Sahara One grossed 9532 GVTs (last week 9476) and Epic recorded 3693 GVTs (last week 2926) in week 49.
A look at the shows.
Star Plus' fictions occupied the first four positions in the most watched TV shows chart. Diya Aur Baati Hum rated 13109 TVTs, Yeh Hain Mohabbatein clocked 9359 TVTs, Saathiya Saath Nibhana recorded 9216 TVTs and Yeh Rishta Kya Kehlata Hai ended the week with 8400 TVTs.
At No. 4 is Sab TV's Taarak Mehta Ka Ooltah Chashma that concluded the week with 8380 TVTs.
The next three spots are held by Zee TV's Kumkum Bhagya (7701 TVTs), Jodha Akbar (6915 TVTs) and Jamai Raja (6427 TVTs).
Colors' Udaan and Sasural Simar Ka settled at the next two spots with 6396 TVTs and 6372 TVTs, respectively.
For the record, TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.