Big Magic, the flagship general entertainment channel of Reliance Broadcast Network is all set to adopt a new format to air its shows. Like the West, the channel will now air its popular shows in a seasonal format.
Big Magic aims to emphasise on freshness in characters, more comedy twists in the plots and new themes in a four-week-long season format.
The new seasons for the shows will kick off in stages - December 29th (Uff Yeh Nadaniyaan), January 5th (Har Mushkil ka Hal Akbar Birbal), January 12th (Ajab Ghajab Ghar Jamai) and January 19th (MahiSagar).
With this, there will be a transformation in existing characters, introduction of new ones and new high points, with an "unpredictable" climax at the end. The season will be divided into - Premiere, Mid-Season and Season Finale.
According to the channel, this move also allows marketers an effective window, which can be perfectly timed to their campaigns, since they can now partner seasons, which are shorter and ensure high audience engagement.
As a part of the larger programming strategy, Big Magic will be incorporating interesting storylines in their leading shows. The spikes will be marketed heavily across television, radio and digital, ensuring promotion and reach with a 360-degree marketing plan.
For the record, Big Magic is available across key DTH players like Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV, Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable and Star.