afaqs!

IAA Olive Crown Awards call for entries

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 14, 2015
The last date for sending in entries is January 31, 2015.

The India Chapter of the International Advertising Association (IAA) has announced its Call for Entries for the fifth edition of the Olive Crown Awards. Organised by the IAA, the Olive Crown Awards were launched in 2011.The awards will be presented in Mumbai in the first quarter of 2015. They celebrate excellence in communicating sustainability or 'green' advertising.

Srinivasan K Swamy

Neeraj Roy

Pradeep Guha

Run along with the Asian Federation of Advertising Associations (AFAA), these awards have been attracting entries from India and Asia. There is no entry fee. Srinivasan K Swamy, president, IAA India Chapter & vice president - Development, Asia Pacific, IAA says, "These awards have grown from strength to strength. This is our way of showing that we as professionals in the communications industry are not just custodians of the brands we work for, but are also custodians of Brand Earth. We are very happy with the warm response we have received from all sections of our industry."

Neeraj Roy, vice president IAA and chairman Olive Crown Awards Committee states, "I feel the Olive Crowns have pulled the green message back on top of the strategic agenda. More corporates and agencies are realising how important it is to do their bit for the environment as evidenced by the increasing interest and stature of these awards."

Pradeep Guha, chairman, Asian Federation of Advertising Associations (AFAA) comments, "I am pleased that IAA and AFAA are partners in the Olive Crown initiative. This remains the first and only such effort in Asia and needs to be encouraged at every level. I am also glad the Corporate Social Crusader Award which was launched last year and received such a great response from corporates has been continued this year." For the fourth time in succession, 9XM will be the presenting sponsor of the awards. Hungama and the Patrika Group are the Green partners.

For the record, the International Advertising Association (IAA) is a one-of-a-kind strategic institution, which addresses the common interests of all the disciplines across the full spectrum of marketing communications, from advertisers to media companies, agencies to direct marketing firms, as well as individual practitioners.

Founded in 1938, the IAA promotes the freedom to compete through responsible commercial speech, defends consumer choice made possible by commercial speech, which informs, inspires and empowers individuals to raise their sights and reach for the life they want; upholds brand building communications as a force that can enable consumers to make an informed choice. The India Chapter of IAA (IC-IAA) was incorporated in July 1991, to constitute a local chapter of the global body.

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