The India Chapter of the International Advertising Association (IAA) has announced its Call for Entries for the fifth edition of the Olive Crown Awards. Organised by the IAA, the Olive Crown Awards were launched in 2011.The awards will be presented in Mumbai in the first quarter of 2015. They celebrate excellence in communicating sustainability or 'green' advertising.
Neeraj Roy, vice president IAA and chairman Olive Crown Awards Committee states, "I feel the Olive Crowns have pulled the green message back on top of the strategic agenda. More corporates and agencies are realising how important it is to do their bit for the environment as evidenced by the increasing interest and stature of these awards."
Pradeep Guha, chairman, Asian Federation of Advertising Associations (AFAA) comments, "I am pleased that IAA and AFAA are partners in the Olive Crown initiative. This remains the first and only such effort in Asia and needs to be encouraged at every level. I am also glad the Corporate Social Crusader Award which was launched last year and received such a great response from corporates has been continued this year." For the fourth time in succession, 9XM will be the presenting sponsor of the awards. Hungama and the Patrika Group are the Green partners.
For the record, the International Advertising Association (IAA) is a one-of-a-kind strategic institution, which addresses the common interests of all the disciplines across the full spectrum of marketing communications, from advertisers to media companies, agencies to direct marketing firms, as well as individual practitioners.
Founded in 1938, the IAA promotes the freedom to compete through responsible commercial speech, defends consumer choice made possible by commercial speech, which informs, inspires and empowers individuals to raise their sights and reach for the life they want; upholds brand building communications as a force that can enable consumers to make an informed choice. The India Chapter of IAA (IC-IAA) was incorporated in July 1991, to constitute a local chapter of the global body.