Madison wins the media duties of Viber

The account will be handled from the agency's Delhi office.

Madison Media Plus, a part of Madison Media Group has won the media duties of Viber, an instant messaging and calling app, in India after a multi agency pitch. The account will be handled out of the agency's Delhi office.

Commenting on this development, Anubhav Nayyar, country head, Viber Media India, says, "We partnered with Madison as we were impressed with their overall approach and business strategy for Viber. In addition, they demonstrated a very sound understanding of the internet and social networking space."

Says Basabdatta Chowdhuri, CEO, Madison Media Plus, "We are delighted with this new win and are confident that we can add strategic value in making the Viber brand, a household name across the country."

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2014 including Lafarge Cement, EPIC channel, Nirav Modi, Senco Gold, Total Environment, Wockhardt Hospitals, Zivame, Cordlife, Lenskart, DHFL and the mother of all media accounts of 2014, the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and the current Delhi election.

Viber is a mobile messaging, voice and video service. It connects the users who can send free text messages, fun stickers, photos, videos and doodles, share locations anywhere in the world, make free HD-quality calls and communicate with Push-To-Talk. With Viber Out, users can make low-cost calls to any phone number around the world.

Currently Viber has more than 35 Million Users in India.

Madison Media Group is a leading media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Mondelez (formerly Cadbury), ITC, Marico, McDonald's, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino's, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, HomeShop 18, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3000 crores.

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