Adidas Group has elevated Damyant Singh as brand director of Adidas in India. He will report to Dave Thomas, managing director of Adidas Group India.
Commenting on the appointment, Thomas says, "Damyant is a very experienced marketing professional, and has broad experience and strong knowledge of the Adidas brand, the Indian sports market and consumers. I am very confident that, with him leading the marketing for Adidas in India, we will see the brand reach new heights in the coming months and years."
As brand director, Singh will be responsible to deliver a strategic roadmap to further sharpen and strengthen the Adidas brand in India. His mandate will include implementation of insightful and enriching consumer experiences, building on the existing world-class athlete portfolio and seamless execution of brand campaigns to effectively reach out to Adidas consumers across the country.
Singh joined the Adidas sports marketing team in 2004. Over the years, he has led different assignments and contributed immensely to the overall growth and popularity of the brand in the country. He was instrumental in strengthening the Adidas brand by making strategic enhancements to the Athlete & Club portfolio, effectively leveraging consumer engagement initiatives and delivering global communication campaigns across different media platforms. Prior to his new mandate, he was the head of category marketing for Adidas in India.
Singh has over 17 years of experience. He has worked at advertising agencies such as Bates, Capital, Percept and Mudra.
The Adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle, around the core brands Adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe.