afaqs!

Aditya Kilpady joins Contract as SVP, strategic planning

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | February 19, 2015
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Kilpady comes with 18 years experience in brand strategy, planning and consumer insight.

Aditya Kilpady has joined Contract Advertising as senior vice president, strategic planning. Kilpady will head the strategic planning for the agency's Delhi office and report to the branch head, Shivaji Dasgupta.

ADITYA KILPADY

Kilpady will lead integrated communication solutions across the portfolio and be a strategic business partner for Contract's clients, as well as partner the leadership team in maximising the new business thrust.

"Having worked across India, China, Malaysia & Singapore, Aditya has diverse cultural contexts in unearthing insights to address a combined market of over 2.5 billion - that's almost 40 per cent of the world's consumers, across audience segments that range from Moms to the Millennials!," says Rohit Srivastava, chief strategy officer, Contract Advertising.

"We are all excited about having him on board as a key partner, as we head into 2015 with much ambition and great positive intent for our clients," he added.

About his new role, Kilpady says, "I am excited to return to India where all the action is. Feels great to be with Contract, a rock-solid agency with an entrepreneurial spirit and an ambitious senior leadership team. Rohit is one of the most respected strategists in India, and I am eager to work with him in building brands and elevate the strategic thinking with clients and creative."

He was, till recently, with Bates CHI & Partners (Singapore) as strategy director, and brings to the table 18 years of cross-cultural experience in brand strategy, communications planning and consumer insights. He is a post graduate in Business Management from Sydenham Institute, Mumbai. During the course of his career, he has worked with Bates CHI & Partners Singapore, Bates CHI & Partners Malaysia, FCB Shanghai, D M Pratama Jakarta, FCB Ulka India, Mudra-Interact Vision India & SSC&B Lintas.

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