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LinkedIn launches lead accelerator for B2B and B2C brands

By afaqs! news bureau , afaqs!, New Delhi | In Digital | February 23, 2015
The tool will help marketers to deliver relevant advertisements and content to both anonymous and known, high-value prospects online.

LinkedIn

LinkedIn has launched Lead Accelerator, a lead generation and nurturing product that connects companies with the right professionals at the right time with relevant content. The acquisition of Bizo, in August 2014, enabled LinkedIn to expand its marketing solutions offering.

The new product enables marketers to deliver relevant advertisements and content to both anonymous and known, high-value prospects anywhere online. The expanded suite of solutions seeks to help address continuing challenges faced by marketers - not doing enough to impact sales pipelines.

"Layering our content-based solutions with a lead generation focussed product like the Lead Accelerator is a natural evolution of our LMS business. This is yet another big step we have taken to become the most comprehensive platform for brands that want to build stronger relationships with professionals. We have an excellent understanding of how professionals in India interact with brands and our long-term goal has always been to offer a portfolio of integrated products for marketers to deliver sharp results," says Ashutosh Gupta, director, Marketing Solutions, LinkedIn India.

Lenovo, Salesforce, Samsung and VMware are a few of the 100+ pilot customers already leveraging LinkedIn Lead Accelerator globally with positive results. In Lenovo's case, its cost per lead has decreased by 60 per cent.

In addition to LinkedIn Lead Accelerator, the new product suite includes LinkedIn Onsite Display, LinkedIn Network Display, Sponsored Updates and Sponsored InMail. LinkedIn Lead Accelerator is available globally and will be sold via a quarterly or annual subscription.