Havas Media Group India has won the digital marketing duties of Ranbaxy's Consumer healthcare brands. The agency won the account following a multi-agency pitch that witnessed participation from the incumbent as well as other digital agencies.
Anita Nayyar, CEO, Havas Media Group India and South Asia, says, "We are delighted at the win. We believe in creating meaningful brands and Ranbaxy is an excellent example of such a brand. Look forward to a great partnership."
Mohit Joshi, MD, Havas Media India shares that digital is the future and Havas Media Group's 'digital at core' philosophy provides them the capability of driving this growth in the Indian market.
"Ranbaxy is a great brand to be associated with. Consumer Healthcare is, today, one of the most meaningful categories. We look forward to a great 'Digital' year at Havas Media," adds Ranjoy Dey, head of digital, Havas Media India.
Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on its digital mandate, and won the digital duties of XOLO Mobile and Businessworld magazine.First Published : February 26, 2015