Havas Media bags digital duties of Ranbaxy's Consumer Healthcare brands

By afaqs! news bureau , afaqs!, Mumbai | In Digital | February 26, 2015
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The agency won the account following a multi-agency pitch.

Havas Media Group India has won the digital marketing duties of Ranbaxy's Consumer healthcare brands. The agency won the account following a multi-agency pitch that witnessed participation from the incumbent as well as other digital agencies.

Subodh Marwah

Anita Nayyar

Mohit Joshi

Ranjoy Dey

Subodh Marwah, vice president and head - Global Consumer Healthcare, says, "In Havas Media we saw a perfect partner - one who is equally innovative and passionate about building brands. Their 'digital at core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding."

Anita Nayyar, CEO, Havas Media Group India and South Asia, says, "We are delighted at the win. We believe in creating meaningful brands and Ranbaxy is an excellent example of such a brand. Look forward to a great partnership."

Mohit Joshi, MD, Havas Media India shares that digital is the future and Havas Media Group's 'digital at core' philosophy provides them the capability of driving this growth in the Indian market.

"Ranbaxy is a great brand to be associated with. Consumer Healthcare is, today, one of the most meaningful categories. We look forward to a great 'Digital' year at Havas Media," adds Ranjoy Dey, head of digital, Havas Media India.

Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on its digital mandate, and won the digital duties of XOLO Mobile and Businessworld magazine.

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