afaqs!

Castrol Activ to virtually take fans to the World Cup

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | March 02, 2015
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With its 'Cling on to the Cup' app, fans can send pictures, videos and cheers for the team, which will be displayed by the brand on the stadium screens.

Leveraging the cricket fervour, and India's formidable wins so far, is Castrol. Expressing its support to the team, Castrol has launched a campaign to promote the new Castrol Activ, titled 'Cling on to the Cup', where it is giving Indian fans the opportunity to get into the heart of the action taking place at the ICC Cricket World Cup 2015.

The campaign aims to get cricket fans to support their favorite team by being virtually present on the field by using the Castrol Activ's 'Cling on to the Cup' app, which can be accessed on https://apps.facebook.com/castrolcricket.

Castrol Activ OOH campaign

Castrol Activ OOH campaign

Fans can send their pictures, videos and cheers - a selection of which will be displayed on the LED perimeter boards and replay screens in the stadium, and watched by potentially more than a billion people on television worldwide.

During and after the matches, Castrol will be tweeting/ posting the fan content back on social media for the world to see.

Fans will thus be providing their favourite team continuous support and protection, as they play away from their home grounds.

Commenting on the campaign, Soma Ghosh, vice president, marketing, India and South Asia, Castrol, says, "As the Performance Partner of the 2015 ICC Cricket World Cup, Castrol wanted to use this fantastic opportunity to leverage the digital medium through the 'Castrol Activ Cling on to the Cup' campaign, to provide an innovative and engaging experience for cricket fans. By putting the fan at the centre of the action, we have provided a whole new experience for cricket followers. This goes hand-in-hand with our reputation to provide innovative and pioneering products and services."

The lubricant brand has a vast portfolio of high performance lubricants, including Castrol EDGE, Castrol MAGNATEC, Castrol Activ and Castrol Power1, available in almost 140 counties worldwide.

Castrol has had a long-standing association with cricket and has been an official sponsor of the ICC since 2010.

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