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Sony Six bags telecast rights of Yonex Sunrise India Open

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 20, 2015
The tournament will air on the channel from March 24 to March 29.

Sony Six, the sports and entertainment channel from MSM, has bought the rights to broadcast the Yonex Sunrise India Open 2015.

The tournament will air on the channel from March 24 to March 29. It will be held at the Siri Fort Indoor Sports Complex in New Delhi and will witness some of India's finest players including Srikanth Kadambi, Saina Nehwal, PV Sindhu and Parupalli Kashyap take part in the proceedings.

Apart from the top crop of Indian talent, the tournament will also feature the best of international badminton talent including Jan O Jorgensen, Dan Lin and Carolina Marin. The players will battle it out to win the title and a total prize money of $ 275,000.

Prasana Krishnan

Prasana Krishnan, business head, Sony Six, says, "The India Open is undoubtedly the biggest major played in India every year, and we are thrilled to come on board as the broadcasting partner for this marque tournament which attracts the best of Indian and international talent year on year. The viewer base for badminton in India has got stronger with every tournament in which our players feature. We expect the viewership to only grow manifold for this tournament, considering its iconic status and the conducive telecast hours."

The tournament currently boasts of the BWF Super Series status, which was given to it in 2011. Super Series is a series of 12 prestigious tournaments played around the world, which also includes the highly coveted All England Open.

Sony Six, as a part of its agreement with the Badminton Association of India (BAI), holds the rights to telecast the tournaments which are played in the country. Earlier this year, the channel also broadcast one of the premier Indian badminton tournaments in the Syed Modi International Grand Prix, along with its sister channel, Sony Pal.

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