Broadcast Audience Research Council (BARC) India has appointed Sumit Chowdhury as technical advisor.
He will also contribute to the creation of other information products from the vast amount of data collected by BARC India.
Talking about his new role, Chowdhury, adds, "It is great to be a part of a start-up which is slated to be the biggest television audience measurement system across the world, and I look forward to a whole new world of excitement as I join team BARC India in 'Solving the Puzzle'."
Chowdhury is the founder of Gaia Smart Cities, an M2M/IOT company focussed on telecom and ICT solutions for smart cities. Until recently, he was president of Reliance Jio, where he was initially the CIO and then established its Enterprise business.
Prior to Jio, he was a vice president of IBM, CIO of Reliance Communications and partner with KPMG. He is an authority on telecom, media and entertainment and information technology.
An undergraduate from IIT Kanpur, he holds MS and Ph.D degrees from Carnegie Mellon University.