Liquour brand Chivas Regal has launched an OOH campaign at the Mumbai Airport to promote its Chivas '18 Years' blended Scotch.
The kiosk is a one-of-a-kind innovative format to showcase the beauty of the Scotch. An iPad has been installed inside a bottle to share the story about the Scotch. Inside the glass box, a cut-out of the Chivas bottle has been shown with droplets and 18 years is depicted in acrylic letter cut-out.
About the innovation, a spokesperson from Chivas says, "The Hot Spot is designed around the new campaign 'Every Taste a New Experience'. The installation brings about the message of the credible '18 Years' aged blended Scotch. The 'Drops' in the installation highlight the fact of experiencing 85 flavours in each drop of Chivas 18 Years Old. The consumers are engaged through an iPad application that takes the travellers through all the unique flavours that make this great Scotch. The hot spot initiative with Times OOH has helped us engage in an innovative manner with the traveller, in an otherwise cluttered environment."
Chivas Regal is a brand from the house of Pernod Ricard, which has a large portfolio of premium international and local brands. It has 37 premium international brands some of which are Chivas Regal, Absolut, Jameson, Beefeater and others.
Pernod Ricard was created in 1975 through the link-up of two French anise-based spirits companies: Pernod, which was founded in 1805, and Ricard, founded by Paul Ricard in 1932.