Snapdeal appoints Dharmarajan K as head, customer service

By afaqs! news bureau , afaqs!, New Delhi | In Digital | April 16, 2015
He joins the online marketplace form its rival Flipkart.

Online marketplace Snapdeal has announced the appointment of Dharmarajan K as head, customer service. In this new role, he will be responsible for furthering the company's efforts towards building world-class customer service operations.

Dharmarajan K

Dharmarajan comes with over 15 years of experience in senior leadership roles with expertise in Customer Experience Management, Green-Field Setup and start-ups, across multiple sectors - e-commerce, telecom and financial services. He has been part of organisations like Etisalat, Bharti Airtel, ICICI Bank and Flipkart.

Prior to his appointment at Snapdeal, he was head of customer service operations at Flipkart, where he played a key role in bringing a paradigm shift in customer experience management through process and product innovation, new-age service parameters, deep customer insights, people and partner collaboration.

"Customer is at the heart of what we do and providing our customers the best experience is our top most priority. Dharma, in his previous roles, has successfully built great customer experiences for complex and multi-dimensional organisations. We are extremely excited to have him on board and look forward to working along with him to build world-class customer service and, thereby, create life-changing experiences for our customers," says Rohit Bansal, co-founder, Snapdeal.

Speaking about his appointment, Dharmarajan says, "Snapdeal is undoubtedly the fastest growing e-commerce company in the country. Over the last three years, the company has seen unprecedented growth and is building the most impactful digital commerce ecosystem in the country. The open culture and spirit of entrepreneurship at Snapdeal is truly inspiring; I am very excited to be a part of this dynamic team and be a part of creating best-in-class customer experience."

Founded in February 2010 by Kunal Bahl and Rohit Bansal, Snapdeal currently has 11 million products across 500 diverse categories. The company claims to have witnessed growth in 2013-14, growing 600 per cent, making it the fastest growing e-commerce company in India. It has marquee investors such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners and Ratan Tata, among others.

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