American Express, also known as 'AmEx', recently ran a month-long campaign at Delhi International Airport (Indira Gandhi International Airport) to promote the launch of its Jet Airways American Express Corporate Card. A 3D-enabled 'Holographic Box' was set up at T3 (see image). The objective was to grab the attention of business travellers.
The cubical-like installation displayed three-dimensional holographic content which highlighted the key benefits of the product being promoted. The point was to make it look as though the content was 'floating' in the air. Customer queries were addressed at the same spot.
American Express is an American financial services corporation. The brand has been present in India since 1921.