afaqs!

American Express checks in at Delhi International Airport

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 17, 2015
Recently, the brand ran a month-long BTL campaign to promote the launch of its Jet Airways American Express Corporate Card.

American Express, also known as 'AmEx', recently ran a month-long campaign at Delhi International Airport (Indira Gandhi International Airport) to promote the launch of its Jet Airways American Express Corporate Card. A 3D-enabled 'Holographic Box' was set up at T3 (see image). The objective was to grab the attention of business travellers.

The cubical-like installation displayed three-dimensional holographic content which highlighted the key benefits of the product being promoted. The point was to make it look as though the content was 'floating' in the air. Customer queries were addressed at the same spot.

American Express Onground Activation

Moreover, onlookers were lured with the help of special 'digital mannequins', 'branded booths' and 'totem poles'.

American Express is an American financial services corporation. The brand has been present in India since 1921.

Search Tags