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SMG Convonix and DigitasLBi jointly win Lodha Group's digital mandate

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | April 24, 2015
DigitasLBi will be responsible for managing the digital assets, while SMG Convonix will strategise and execute media campaigns, promote the brand interests through SEO and search marketing.

SMG Convonix, the digital arm of Starcom MediaVest Group in India, and DigitasLBi have jointly bagged the overall digital mandate for Lodha Group, India's largest real estate developer.

SMG Convonix

DigitasLBi

Under the umbrella of this partnership, DigitasLBi will be responsible for managing all digital assets including websites, social media properties and digital creative campaigns. SMG Convonix will strategise and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance-driven social strategies and tie up the entire digital effort through web analytics.

Lodha Group zeroed in on the strong combination of SMG Convonix + DigitasLBi after multiple rounds of evaluation across major digital strategy and digital media firms.

"We are very excited about beginning this new partnership with Lodha Group," says Sarfaraz Khimani, COO of SMG Convonix. "With property investment interests from across the globe, we are hoping to help them expand reach to customers in India and Indians living abroad. They are already ahead of the curve in their category when it comes to marketing, and we look forward to up the ante in making digital a stronger and more valuable part of their marketing mix."

Amaresh Godbole, MD - India at DigitasLBi, says, "Over the past few years, Lodha Group has been consistently differentiating their brand with a distinct creative signature. They are truly visionary, which is inspiring for us in terms of creative and technology possibilities. Our attempt will be to see how digital best integrates with Lodha's iconic projects across key customer consideration sets and deliver the relevant proposition with targeted storytelling, leading to measurable results for brand scores and sales."

Lodha Group is India's foremost privately held real estate developer with net sales exceeding Rs 7500 crore (FY 13-14). Lodha has brought some of the top global names to India which includes Armani/Casa, Trump brand, Yoo inspired by Starck, Jade Jagger for Yoo, Greg Norman and Pei Cobb Freed & Partners. It has a promising line-up of luxurious residences at landmark destinations being launched in the coming year.

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