Motorola seeks creative partner

By Saumya Tewari , afaqs!, New Delhi | In Advertising | May 05, 2015
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The pitch is a global one and the India leg of the process is underway in Delhi.

Motorola is on the lookout for a creative agency at a global level. The India leg of the pitch is underway in Delhi, confirms Gaurav Anand, marketing manager, Motorola Mobility.

The media mix of the company has largely been dominated by digital and social media, considering the company has been operating on an 'online only' model so far.


Motorola ruled the Indian market with its Razr series before Google acquired the company. Motorola wrapped its handset business from the Indian market and exited.

After Google decided to sell parts of Motorola Mobility to Lenovo for $2.9 billion, Motorola re-entered India in February 2014 with its much popular Android handset Moto G. The company forged an exclusive partnership with online retailer Flipkart and 20,000 units were sold within an hour of going on sale at midnight. The company also rolled out its other two handsets Moto X and Moto E, later, along with a smartwatch Moto 360, in India, in September last year.

The company has sold over three million smartphones in the country since its re-entry.

In the third quarter of 2014, Motorola claimed the fifth spot in India, coming in after Samsung, Micromax, Lava and Karbonn. Previously, the company had not even made it to the global top 10.

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