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Zee TV appoints Rohini Singh as head of commissioning

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 14, 2015
She will be responsible for developing fiction content for the channel. Her last assignment was with Star Plus where she headed the fiction content development division.

Zee TV, the flagship Hindi general entertainment channel from ZEEL, has appointed Rohini Singh as head of commissioning.

She will be responsible for developing fiction content for Zee TV.

Her last assignment was with Star Plus where she headed the fiction content development division. According to the press note, Singh has spearheaded several milestone projects on Indian television since 1998.

Pradeep Hejmadi

On her appointment, Pradeep Hejmadi, business head, Zee TV, says, "Rohini has an exceptional track record for delivering outstanding drama. Her work speaks for itself and is driven by her passion for writing and storytelling. Her focus is always on recognising and developing projects based around strong ideas with the potential to engage and entertain audiences. With her vast experience, Rohini will bring the very best from the established and emerging writer talent pool to Zee TV. Known for its original and differentiated dramatic range and quality, Zee TV has scored some notable successes recently, and Rohini is the right person to take it on to a new level. She and Charu Singh (head- fiction) will make a formidable team."

On her new role, Singh comments, "I look forward to steering Zee TV into the future and building on its success as it continues to be the home of the most original storytelling across a range of drama that is unique to it in the rapidly changing Indian television landscape. I am most excited to have this opportunity to commission and make entertaining, popular programmes for Zee TV's audiences. We aim to make programmes that people watch and talk about in equal measure, and that's a challenge I look forward to."

After completing her graduation in BA Hons (Political Science) from Lady Shri Ram College, Delhi and a Comprehensive Television Course from Academy 18 (A division of Television 18 Networks, Delhi), Singh started working with TV 18.

She has previously also worked with many leading brands including BBC (Jasoos Vijay), Twenty Twenty TV Company (Kaajjal - Sabbki Aankhon Mein Basi, on Sony & Darna Mana Hai) and Cinevistaas (Dilll Mill Gayye on Star One).

As head of Star Plus, fiction content development division, she spearheaded and launched shows like 'Iss Pyaar Ko Kya Naam Doon', 'Ek Hazaaron Mein Meri Behna', 'Pyaar Ka Dard', 'Veera', 'Arjun', 'Kaali', 'Saraswati Chandra', 'Meri Bhabhi', 'Ek Ghar Banaounga' and 'Iss Pyaar Ko Kya Naam Doon'.

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