Online grocer Localbanya.com has launched Instabanya - a service, in its pilot phase, which will deliver orders to the consumer's doorstep in 120 minutes. The service is operational currently in Hyderabad. The company delivers grocery products across four cities - Delhi, Mumbai, Pune and Hyderabad. Recently, the company had also undergone a re-branding exercise where in, it unveiled a new logo and mascot this year since its inception in 2015.
The Instabanya service will be offered for free for all orders above Rs. 500, while a fee of Rs. 49 will be charged for orders below 500. For the first time, the company will allow customers to order groceries costing less than Rs. 500 at a time.
The company forayed in to three new markets in 2015 and claims to have a user base of over 1 lakh registered users. The company began its operations in the year 2012 and offers grocery products, fruits and vegetables, confectionery items, condiments and sauces, and dairy products in its portfolio.