'The Middle' remake on Big Magic as 'Tedi Medi Family'

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | June 04, 2015
The Indian adaptation of the American sitcom will air on the channel every Monday to Friday at 8.30 pm, starting June 8.

Big Magic, the comedy channel from Reliance Broadcast Network, has announced the launch of a new show 'Tedi Medi Family'.

The show is a remake of the popular primetime U.S comedy-series The Middle. Based on the Warner Bros television series created by Eileen Heisler and DeAnn Heline, the 24-part Hindi adaptation will be produced by Bodhi Tree Productions for the channel. It will air every Monday to Friday at 8.30 pm, starting June 8.

Tedi Medi Family

According to the channel, Tedi Medi Family will be produced as a single-camera comedy and follows the daily commotion of raising a family. Set in a typical family household in Pune, the series will star Saloni Daini, Ami Trivedi and Iqbal Azad together with Sushant Mohindra and Dharmik Joisar.

Ashwin Padmanabhan

Ashwin Padmanabhan, executive vice president and business head, RBNL says, "The consistently amusing and relatable scripts for The Middle are a perfect fit with our channel's vision. The characters of a mother, father and three children and their universal journey to just succeed with everyday life means that The Middle has fantastic potential to be recreated for an Indian audience."

Andrew Zein, senior vice president, Creative, Format Development and Sales at Warner Bros International Television Production comments, "The Middle is an extraordinary comedy. This hugely funny and beautifully captured world of everyday family life is a concept relatable to family audiences across the globe. Tedi Medi Family has found the perfect home in BIG Magic with its commitment to high quality family comedy."

The series will be supported by a national and comprehensive multi-media marketing campaign that will include television, digital and social media marketing, outdoor, radio promotions, kids channels and extensive promotion through activation and branding.

The US version of The Middle is produced by Blackie and Blondie Productions, in association with Warner Bros Television, and airs on ABC. The series is distributed globally by Warner Bros Worldwide Television Distribution, with format sales represented by Warner Bros International Television Production.

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