Mobocracy, a full-service mobile advertising agency dealing with mobile strategy, mobile-solutions, enriched targeting and programmatic advertising, has appointed Leena Sharma as its chief operating officer. Mobocracy also looks at research-on-mobile, quality-checks via mobile and consumer groups based on targeted profiles.
One of Mobocracy's first assignment was the pre-embed of the Hotstar app for Star TV.
"It is the largest pre-embed ever in India, and running across 10 top OEs including Micromax, Karbonn, Lava ..." explains Leena. "We are also pioneering products like i-SMS which will change the face of consumer research. And creating a she-radio, and a multi-brand rural radio, and more. Our TagDash product with Twitter is already making waves. We have executed campaigns for HUL, Aircel, CNBC and others too. There is lots of traction in the mobile space. I have 2-3 invites a week at Mobocracy already.", she adds further
Mogae Media, the holding company of Mobocracy, is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India, Mogae is the sole-and-exclusive partner of Airtel for mAdvertising. Mogae raised Rs 100 crores last year from Renuka Ramnath's Multiples PE.