Apollo Tyres has announced the appointment of J. Walter Thompson Co as its global creative agency. JWT won the mandate following a multi-agency pitch. It replaces incumbent The Brooklyn Brothers. Apollo and Vredestein are the key brands of Apollo Tyres portfolio, and JWT will work on growing these brands globally.
Jagdip Bakshi, JWT London, global team leader, adds, "Apollo is an amazingly successful business which continues to challenge and set new benchmarks in the tyre industry. It is an exciting time to be partnering with them and we look forward to developing great work."
The new global relationship will be run out of Apollo Tyres' global marketing office in London and JWT will service the brand from its London, Amsterdam and New Delhi offices.