afaqs!

MediaCom to handle Welspun's media mandate

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | June 25, 2015
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Other accounts won by the agency in 2015 include SAB Miller, Urban Ladder, Subway, Bose, Mango, Dainik Bhaskar and Mydala.

MediaCom has won Welspun's media mandate following a multi-agency pitch. Welspun Global Brands - retail division, is a specialty company in the home furnishing segment.

Welspun

Speaking on the collaboration, Dipali Goenka, managing director, Welspun Global Brands and executive director, Welspun India, says, "We are happy to be associated with MediaCom as we were looking for a media planning and buying partner who has a deep understanding of our sector, and could support us strategically to meet our business goals."

This is MediaCom's eighth win in the year. The other accounts won by the agency in 2015 include SAB Miller, Urban Ladder, Subway, Bose, Mango, Dainik Bhaskar and Mydala.

Debraj Tripathy

Commenting on the win, Debraj Tripathy, managing director, MediaCom, adds, "The team and I are delighted to partner Welspun. We have had a good year till date, and I am thankful to our clients who have trusted us with their brands and media investments. The team is excited about Welspun and looking forward to do some great work."

MediaCom is one of the world's leading media communications specialists, which claims to have billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 125 offices across 100 countries. Its client roster in India includes P&G, VW Group, Dell, Shell, Mars, Wrigley, Future Group, Tata DoCoMo, SAB Miller, Edelweiss, HRI and makemytrip.com, among others.

Set up in February 2003, Welspun Global Brands - retail division has two domestic brands, Spaces - Home and Beyond, and Welhome. Spaces caters to the premium customers, while Welhome caters to the value-for-money seekers.

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