Ourbit, the digital division of Ideosphere Group, has bagged the digital media mandate for Microsoft Ventures India. With this mandate win, Ourbit will be responsible for creating and fine-tuning Microsoft Ventures' online dialogue with the startup community to make their mentorship program accessible to a wider audience.
Microsoft Ventures, in India, provides startups access to key influencers and know-how which will help them grow. The startups enrolled in its programs have access to tools, resources, knowledge and expertise they need to succeed. The corporate venture arm of Microsoft now aims to make this information available to as many startups as possible, through digital.
To achieve the objective, an active voice for Microsoft Ventures across social media channels will be created, making Microsoft Ventures the preferred news, information and engagement landing place for startup mentoring.
Established in December 2012, Ourbit Marketing & Communications is a digital media agency that focusses on creating digital brand engagement through communication insights. The agency aims at making brand communication more impactful by engaging the audience with relevant and real content, and seamlessly integrating real world actions into digital communication.