Colors is launching a new edition of its dance reality show, titled 'Jhalak Dikhhla Jaa Reloaded', starting July 11, every weekend at 9 pm. This season will see Bollywood actor and noted dancer Shahid Kapoor making his television debut as the show's judge. Former contestant of the show Lauren Gottlieb and choreographer Ganesh Hegde will also be on the jury this season.
The previous season saw actor Madhuri Dixit, choreographer Remo D'Souza, along with filmmaker Karan Johar, as judges on the show.
Produced by BBC Worldwide, Jhalak Dikhhla Jaa Reloaded will witness 12 celebrities participating in the show.
Commenting on the newest edition of Jhalak Dikhhla Jaa, Raj Nayak, CEO - Colors says, "This year, Jhalak Dikhhla Jaa Reloaded is going to pump up the degree of oomph and entertainment to make for an engaging watch. A fresh panel of judges including Shahid Kapoor, Ganesh Hegde and Lauren Gottleib and the veteran Karan Johar, a wide range of interactive elements, and an all-new level of funk and attitude will create an unparalleled viewing proposition for the viewers. With a treasure trove of surprises accosting viewers at every juncture, Jhalak Dikhhla Jaa Reloaded, with its opulence, will be a dance bonanza unlike any other."
Speaking about the new elements in the show, Manisha Sharma, programming head - Colors explains, "This year we have tweaked the show at different levels in order to Reload it with entertainment. With an innovative thought and approach, we are putting together an offering which is going to be high on attitude. With Shahid Kapoor, Karan Johar, Lauren Gottleib and Ganesh Hegde approaching dance in a more holistic manner, it's our endeavour to create a unique brand of entertainment that will set the show apart from its contemporaries."
Besides the new line-up of judges will elevate competition levels on the show, a stream of twists of turns with newer elements will consistently change the game for the contestants with every passing week. This year, viewer interactivity will be at an all-time high on Jhalak Dikhhla Jaa Reloaded; a first-of-its kind spotlight will take the show beyond its celebrity contestants as the common man showcases his closeted passion and enthusiasm for dance.
Commenting on the show, Myleeta Aga, SVP and GM, BBC Worldwide, India and Content Head Asia, says, "The Hindi adaptation of the BBC format of Dancing with the Stars has been seen in more than 50 countries around the world, and Jhalak is one of the most popular versions. This year, we have pushed ourselves further to deliver an even glitzier, exciting, nail-biting show with new elements and fresh faces. We are confident that Jhalak Reloaded will again emerge as the most popular dance entertainment programme this year."
A 360-degree integrated marketing campaign will extend across mediums such as print, over six genres of channels, DTH and Outdoor. As a part of the digital promotion strategy, Jhalak Dikhhla Jaa Reloaded will be promoted across social media platforms including Facebook, Twitter, Instagram and YouTube.