McCann Delhi has added Paytm in its kitty and McCann Mumbai has bagged IDFC Bank for handling the respective creative duties of the accounts. Both the wins have been recorded after a multi-agency pitch. For the record, Contract Advertising had been the incumbent agency for the Paytm account prior to McCann. As part of the win,all the creatives to be rolled out across TV, print and outdoor would be conceptualised by McCann.
While Paytm is an online recharge platform for mobiles, DTH, data cards and a host of other services including Paytm wallet, IDFC Bank is a an infrastructure finance player providing end to end infrastructure financing and project implementation services.
McCann Erickson is the founding unit of McCann Worldgroup. McCann Worldgroup is a part of Interpublic Group which, in turn, is a marketing firm that claims to be operating in 120 countries.