Zee Entertainment Enterprises (ZEEL) has announced that it is acquiring 100 per cent equity stake in Sarthak Entertainment. The development marks ZEEL's foray into the Odisha market. Sarthak Entertainment operates Sarthak TV, an Odia GEC.
With this acquisition, ZEEL further strengthens its regional portfolio that also consists of Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh.
Sitaram Agrawalla, founder and MD of Sarthak Group, and Raj Thourani, director, Sarthak TV, add, "It gives us great pleasure to announce that Sarthak will now be a part of India's leading entertainment network. Being the oldest and market leading network in India, ZEEL would provide the perfect platform for Sarthak to grow further in the future. With a history of successful operations, we are sure Sarthak will be a great value-add for ZEEL."