BARC India to expand its broadcaster and agency base

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing
Last updated : July 20, 2015
To this end, BARC, along with IBF and AAAI, has announced special initiatives and discount packages.

BARC India wants to add to its growing subscriber base of over 370 channels and agencies on board. These channels are already watermarked and all the leading agencies are users of the BARC data.


According to BARC, the channels being monitored contribute about 94 per cent to the total viewership of India and the agencies control about 95 per cent of the ad spends on TV. But, in its larger objective of inclusiveness, BARC India has now decided to help all the other broadcasters and agencies to use its superior data and insights.

BARC India has announced special initiatives together with IBF (Indian Broadcasting Foundation) and AAAI (Advertising Agencies Association of India) to motivate broadcasters and agencies that are yet to invest and subscribe for BARC India's commercial services.

For broadcasters, BARC has announced 'Special Limited Period Offer' with Lease, Rental and Buy-back options. The offer is for a limited period and closes on August 15. Installation, testing, commissioning and maintenance for the entire contract period would be handled by Cineom, the authorised resellers of watermarking equipment of Civolution.

After placing the order with Cineom, broadcasters can subscribe to BARC India's commercial services.

For Agencies, Special Prime and Supreme packages have been designed for small and medium sized ad agencies. A special discount is specially being offered for AAAI member agencies.


Uday Shankar, CEO, Star India and president, IBF, says, "As a joint industry body, BARC India has always kept the interest of industry stakeholders at the forefront. I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India."

MG Parameswaran, president of AAAI, says, "I am happy that BARC India has extended a special offer to small and medium sized ad agency members of AAAI, our largest constituency. I am hopeful that many of them will avail of this special offer, join the movement and benefit from the state-of-the-art rating systems offered by BARC India."

First Published : July 20, 2015
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