BARC India wants to add to its growing subscriber base of over 370 channels and agencies on board. These channels are already watermarked and all the leading agencies are users of the BARC data.
BARC India has announced special initiatives together with IBF (Indian Broadcasting Foundation) and AAAI (Advertising Agencies Association of India) to motivate broadcasters and agencies that are yet to invest and subscribe for BARC India's commercial services.
For broadcasters, BARC has announced 'Special Limited Period Offer' with Lease, Rental and Buy-back options. The offer is for a limited period and closes on August 15. Installation, testing, commissioning and maintenance for the entire contract period would be handled by Cineom, the authorised resellers of watermarking equipment of Civolution.
After placing the order with Cineom, broadcasters can subscribe to BARC India's commercial services.
For Agencies, Special Prime and Supreme packages have been designed for small and medium sized ad agencies. A special discount is specially being offered for AAAI member agencies.
MG Parameswaran, president of AAAI, says, "I am happy that BARC India has extended a special offer to small and medium sized ad agency members of AAAI, our largest constituency. I am hopeful that many of them will avail of this special offer, join the movement and benefit from the state-of-the-art rating systems offered by BARC India."