There is just something about a montage of serene images of nature and an accompanying deep baritone voice-over that moves people. Samsung uses this formula to talk about the bond that exists in the surfing community.
The new Samsung video 'We are greater than I', created in partnership with World Surf League, begins by thanking one and all, the lovers, the sponsors (read: Samsung), the haters, the seas, the heaven and so forth. The one-and-a-half-minute video concludes with the saying 'Without you, I am nothing'.
The video opens with a majestic shot of the ocean with a lone surfer and goes on to show both good and bad times at the sea. It features surfing professionals like Mick Fanning, Gabriel Madina and Malia Manuel, among others. The ad is a visual treat directed by Eliot Rausch and is sure to give goosebumps with its intense narration.
Since its release on July 8, the ad has crossed the five million views mark on YouTube, and has also stirred conversations on social media, especially in the surfing community, among professionals and fans alike.
Samsung has launched another ad under the same idea of 'We are greater than I', themed around professional cyclists, which has also seen a similar response - more than five million views.